So on the other hand, it is sexist.Īll that said, I’ll still end up buying a couple items from this collection. But, like the Women in Refrigerators argument, it’s done a lot more often with women, and women are typically being dominated more than they’re being empowered. Men are objectified to sell products as well. So their using the message of “Buy our products and you’ll be beautiful like Wonder Woman.” It’s slightly better than Victoria’s Secret message of “Buy our product so your significant other will drool over you the way he’s drooling over Heidi Klum right now.” This really isn’t anything new as far as advertising and sexism goes. Like any business, they want to make money. The y’re a business selling products to women.
WONDER WOMAN MAKEUP MAC
Not Wonder Woman! Does Hostess think that only boys eat Twinkies?! What kind of message does that send to girls? (Grrr).īack to the MAC thing. Last fall Superman, Batman, The Flash and Green Lantern all had their “own” Hostess products on the shelves. I feel like she’s been conspicuously absent from a lot of the larger, mass-market DC-licensed product marketing initiatives. Heck, there’s part of me that's excited their using WW to market anything. And a good majority of people won’t give it a second thought.
![wonder woman makeup wonder woman makeup](https://i.ytimg.com/vi/4fUT8N-iSv8/maxresdefault.jpg)
They have a bold and dramatic line of cosmetics so leveraging Wonder Woman as a beautiful and powerful goddess is a perfect. MAC is marketing their products to women. A bright red lipstick may not diminish the stereotype, but at least it may bring eyes upward… What do you guys think about this promotion and all the recent Wonder Woman news?įirst things first, thanks to Megan for sending in such a great question! Also, she has probably my favorite user name on this site. Still, another part of me is annoyed with the message that any girl without make-up is a "plain Jane." It's easy to see why Wonder Woman can be such a polarizing figure for women, especially now that she's claiming "MAC makes beauty the ultimate power!" (Umm… I always thought it was brains, or at least a combination of the two.) It's the same problem I face wearing the costume–I feel like a superhero in it but the world seems to just see WW as either sexy or sexist. (I purchased a nail polish, lipstick, and mirror.) (Here's a link to the official website and another link to the animated comic.) For the most part, it's a fun campaign and I look forward to incorporating it into my WW costume this July.
![wonder woman makeup wonder woman makeup](https://di2ponv0v5otw.cloudfront.net/posts/2022/08/09/62f25ecefed51fa4782b66c8/m_62f25f5081078ad32f56acb2.jpg)
![wonder woman makeup wonder woman makeup](https://i.pinimg.com/originals/e5/cb/58/e5cb583c65bebe1c7d041e34ffd7b1a3.jpg)
Here's some totally random and girly news for you to share with the iFanbase: DC has partnered with MAC cosmetics on a special collection of Wonder Woman products. So as Head Wonder Woman Fangirl/Assistant Copywriter here at iFancorp, they asked me to step in and answer. On a rare occasion, a question comes in that’s a bit outside the guys’ wheelhouse. IFanboy gets tons and tons of emails for their letter column. For some– Oh, we’re not doing that column? Sorry!